monocle magazine issue 50 volume 5

Charm, the next offensive. Is it time to go back to finishing school? Why businesses, brands and nations need a new bussword for 2012 and beyond. Monocle reports on the top charmers.

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About monocle magazine

Launched in February 2007, Monocle is premium media brand with magazine, web, broadcast and retail divisions. Focusing on global affairs, business, culture and design, Monocle's mission is to keep an eye on the world.