[By Malene Birger Spring/Summer 2011 Collection]
This season, function meets beauty in a feminine, sensual way. The collection draws inspiration from the 50’s combined with the simple comfortable look of the early 90’s. The collection is a tribute to a woman’s need to dress up – and down – styling her look in different ways. Artistic yet sexy – a wardrobe that’s easy to style and travel with.
The collection includes both strong linen suits and sophisticated dresses. An important effect is the safari-inspired look on pockets and inside details. The silhouettes are dominated by the new length drawn from the skirts and dresses of the 50`s, and the lean, cool suiting from menswear. For comfort – a roomy silhouette – boxy top and boxy bottom – pants pleated for extra volume.
The details draw on safari and hunting clothes, in a chic new way. It is a tribute to craftsmanship and the flawless fabrication of utility clothes. Practical details like inside pockets, and cottons bands to use as braces, are significant to the new look. They are minimalistic and used to create personality.


Khaki, beige, sand, wood, earth, military green and buttermilk dominate the overall look – subtly mixed with soft and feminine “dirty” pastels for sophistication.

Linen and cotton/linen blends are strong again – natural fibers like we know from the early 90 ́s – washed, soft and comfortable. The qualities are crisp and washed almost like they have their own structure and personality. Cotton twills in all weight, combined with naked semi- sheer fabrics. Furthermore delicate silk chiffon and posh silks are used as a feminine contrast to dry and drape cottons.
We are so excited now that the new By Malene Birger SS’11 collection has started arriving in store! Neither too dressy nor too casual, the label continues to achieve effortless elegance and exudes good taste without ever appearing pretentious.
Our first delivery includes the beautiful and dreamy sheer blouses, military green men’s inspired chino pants, and soft linen jackets in vanilla cream colour.
More summer dresses and tops to follow soon!
More pictures also coming soon…





